DSP

Business

DSP vs SSP: Key Differences Between Advertiser and Publisher Platforms

The digital advertising industry relies on sophisticated technologies to streamline the buying and selling of ad inventory. Among these, Demand Side Platforms (DSPs) and Supply Side Platforms (SSPs) are essential, though they serve different functions within programmatic advertising. This article explores the fundamental differences between a DSP vs SSP, highlighting their roles, benefits, and how they interact to drive digital…